I agree with you Jochen, my experiences with TapJoy have been bad in the past. TapJoy has been traditionally used for straight installs. Nothing more than a download and a means to get on the Top Charts. On the flip side, Facebook offers more quality users because of their ability to target specific demographics hence the higher CPI. So how can we get lower CPIs? One option worth exploring is to contact your ad network personally. Also reachout to new ad networks.
A couple times a week I get an email from a new ad network throwing a promotion at me. Thanks for your comments. Cheers, Mark. I either do the update with new features but lose the incentives for reviews and downloads of my other apps or let the app sit as it is.
Am I the only one getting updates knocked back for incentives? Is Apple getting tougher? And yes, there are times I do feel like Apple hates me! Very frustrating. Are they removing them too or is it only Apple that are cracking down?
This last year i decided to take my investment and go with a company and create a game. Across both iOs and android collectively. Thank you. This is a solid technique I mentioned in the post with the example of Crossy Road.
Have your coder integrate multiple ad networks in your code AdMob, Applovin, Xplode, Chartboost, etc. Test each ad networks specifically for revenue generated and ecpms. Run several targeted ad campaigns to different demographics you think your app is made up of. Then analyze the data and come up with a solid proven gameplan for your master app. Remove the others from the Store and publish the app in your master account and put it in 5th gear for your launch.
As revenue and downloads start coming in, again measure your users and revenue. Finally contact the ad networks you are using even the ones you are not and tell them your numbers. Pumped to learn more about your app and experience. This means releasing it in 1 or a few countries only, usually Canada, Australia or the UK. Most big developers do this. Measure everything and tweak where necessary, so you have all relevant data and the perfect setup before the global launch.
But your DAU and daily revenue will probably start dropping after a while. Also, please let us know how you acquired that many users! Thanks for the info! We recently launched on Android with no marketing money.
This is our first application, and yes analytics are quite interesting. Our app however is not doing so well. If you would not mind, check it out, and send me an email with suggestions. ZeroGravity I am a developer, not a marketer. I have quite a story of how I got into programming. At this point, I am trying to make the money back that I spent on the project. A couple hundred dollars, spent on graphics, sounds, and dev licences We have not yet launched on IOS As they are very… special.
Andrew — Wow! Very good stuff! And more importantly, the amount of knowledge learned through this experience is going to save you tons of money down the road. But it is important you treat the 2 as equals. They both rely on one another. You need to market your game to get downloads, and code it well enough to keep people around.
So it looks like the development part is good as is for now. Now lets rev up the marketing and get some downloads. How can you tweak your icon, title, screenshots, and description to better engage your audience? Your screenshots in specific are of incredible importance. Make sure they are clear and engaging. Ask your friends if they think they look cool or if they are confused.
Easiest way is to mix things up. Change title, tags, icons, screenshots… anything you can think of. Then measure again and see what changed. Once you collect more data and start measuring costs VS revenue per user you can rely on traffic campaigns.
Another thing to think about is maximizing your resources. Basically, use the same code and make changes to the resources so the code remains the same but your theme is completely different. This way you maximize exposure by targeting new audiences. Hi Mark, Great post. Do you mean that we release the app, then, remove it?
In day 1 there are almost cero downloads, and the app is at the bottom in almost every keyword. And almost all the keywords I used are really good good traffic, less than competitors etc.
Do you think there is a problem with Apple processing my data? Thanks for your help! For any more information on using the Myzone system, please look at the FAQs section of your online account via myzonemoves. If you have a heart condition, are on medication which affects your heart or have an implemented electronic device i.
Pacemaker , consult your physician prior to using the MZ If you feel faint, dizzy or uncomfortable during activity, stop and seek assistance. Q: How do I use my MZ-1? Your MZ-1 picks up electrical signals generated by the contractions of your heart.
To be effective, your MZ-1 belt must be worn under your clothing to make proper contact with your skin. To wear it, place the module in the center of your chest on top of your sternum with the logo facing out. The MZ-1 should fit snugly but comfortably around your chest. Q: How do I adjust the size of my MZ-1? You adjust the strap size using the plastic adjusters. To shorten it, use both hands to pull the adjusters apart.
To lengthen it, hold one end in one hand and use your other hand to pull the upper adjuster downwards. Q: When should I use my MZ-1? You can use your MZ-1 when you are in range of a Myzone screen in a health club or when you are streaming to the Myzone app on your smartphone this needs to be with you as the MZ-1 does not have memory.
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Pacemaker , consult your physician prior to using the Myzone MZ If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device.
Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.
There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads.
Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.
Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app.
Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive.
But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high.
But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability.
So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.
The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. Enter the OTP code to proceed with the next step. You must provide complete and factual information.
After completing all the steps above, you will now receive your actual QR code which you can use in entering establishments. You may take a screenshot of it or save it on your mobile device. It is advisable to print a copy of it and then laminate it. Upon the installation, you must prepare your active mobile number for activation.
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